The greatest business model to ever exist

Throughout all of human time, business has required you to pay money to get people to see your business

The more eyes you can bring on your business the more you have to pay

2000 years ago you had to pay rent to have a certain stall at a popular market so people see the apples you’re selling

80 years ago you had to pay expensive rent in a building in London’s main streets so you can get a lot of foot traffic

20 years ago you had to pay for expensive domains so you can capitalise of search engine SEO on firefox and early google

10 years ago you had to pay for facebook ads to show your product to people

This is a normal part of business, it is called a customer acquisition cost

But the incredible thing about today’s generation is people who are intelligent have zero customer acquisition cost

It literally baffles me still

You can get millions of views on short form platforms for free

It’s like having that expensive building in London plus the best search engine SEO plus the highest spend on facebook ads, all for free and it can be replicated from your bedroom

It literally does not make sense to not be using Tiktok for business today

It doesn’t matter what you’re selling, people have built multi 7, 8 and 9 figure brands using this application

Take for example Tabs chocolate, look on Tiktok and search ‘tabs chocolate’

You will see hundreds of account all with followers in the 1-200k range

Tabs themselves does not even have their own account but they are making over $800k/month

Each viral video generates them anywhere from 30-100k in revenue

The reason I know this is because the CEO and founder is very public about his numbers

He is not an expert in Tiktok and he has never actually made a post on Tiktok for his brand

But he was smart enough to build the systems to have constant traffic

Instead of wasting his time posting on one Tiktok account for years before he could get any traffic

He created a system for him to have hundreds of accounts posting for him requiring no work

The thing with short form platforms is that there is always random variation

Have you ever tried starting an account on instagram or Tiktok and suddenly it slows down? Because there are a hundred random little things that can go wrong

Shadowbans, algorithm changes, new features ruining reach of old video styles

It’s always a guessing game

But when you have hundreds of accounts posting for you it is very easy to remove this random variation

Maybe 20 of those accounts get shadowbanned

10 of those accounts get suspended

30 of those accounts get ok results

30 of those accounts do very well and generate good money

10 of those accounts do absolutely amazing and generate tons of money

You see what I mean?

This is the exact system I’ve built with Tiktok

I can push my own digital products and have hundreds of accounts posting for me every single day

Tiktok forces each account to get at least 700 views per post when warmed correctly

50 accounts at 8 posts per day = 280,000 views per day minimum

Some of those videos will go viral and get more than 100k or more than 1M views

You can see how very easily with this strategy you can push more than 5M views a week to one product

And it’s free which is the most insane part

You don’t have to pay Tiktok to use it and generate millions of views, you just have to put the time in to learn how to make viral content, understand the basics of social media psychology and then systemise the process to do it over and over again on autopilot

People are using systems like this every day to push huge amounts of traffic to their business

Example from one of the guys in my Eyeballs Group:

Another example with ecom:

Basically what I’m telling you in this email is it doesn’t matter what business you start this year in 2025

It can be dropshipping, it can be digital products, it can be affiliating for someone else

But please do yourself the favour of learning and systemising traffic generation, especially when it is free

This is by far the greatest business model of our time and it is still in it’s infancy

Within the next 10 years there is going to be a shift where all businesses have to be on social media to succeed, and we are already seeing that

Every huge corporation has a social media page these days, Apple, Netflix, Amazon, Tesla

Why do you think that is?

Why do you think a multi billion dollar subsidiary like Amazon Prime wastes their time building a page with 500k followers?

Two reasons:

1. It makes them a lot of money for free. All of Amazon’s business relies on them spending money to acquire customers, and they’ve realised that they can get millions or hundreds of thousands of recurring customers for free which outcompetes every other marketing channel they have

2. They understand the future of the internet and where it is trending towards. These companies have teams of thousands of people studying market trends, future business opportunities, etc

Even they have completely systemised their traffic

They have thousands of accounts posting on tiktok, instagram, youtube

Just search for Amazon or any other big company on Tiktok

All the big companies see what is happening and they understand the power of this business model and systemising it

There is a reason Amazon isn’t just posting on one account, because they understand random variation

There is a revolution that is happening before our eyes and people who don’t understand it are going to be left working for the people who do

It’s as simple as that

And while there is nothing wrong with working for someone else for the rest of your prime years

Personally that is just not for me, especially given how much I’ve seen is possible in this world and with this business model

So with that being said, keep this in mind whether you are looking to start a new business in 2025 or whether you already have an existing business

Traffic is everything and there is a reason the biggest trend setters in the market all lean towards systemising it heavily

They know something is coming which most people don’t

So it’s your choice whether you either follow along with what they are doing

Or fall behind as our world moves more and more in the online/social media direction it’s already going

James.